The Graphic Design of Pearse O'Halloran.

 

Glasgow Tower

 Glasgow Tower is an iconic landmark of the Glasgow cityscape. At 127 metres, it's the tallest freestanding building in Scotland. It's also the Guinness-World-Record for the tallest fully rotating freestanding structure in the World. Passengers can take an elevator to the viewing cabin for an extraordinary vista of Glasgow and beyond.

 

Employed as a Graphic Designer at the Glasgow Science Centre, I was tasked with creating a brand for the reopening of the Tower in July 2014.

 

I devised a complete design manual to outline all elements of the brand. I also produced artwork for both the marketing campaign and the tower exhibition areas.

 

 

My marketing focus was to present the tower as trip to the skies, and graphically, I looked to vintage travel posters - Promises of fantastic voyages from the 1950s. I also wanted to weave its technical architecture into the graphic structure itself.

Exhibition design: Glasgow Science Centre

Additional artwork support:
Dawn Crowe at Indigo Design

Exhibition photography: Andy Buchanan

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+44 (0)798 334 6169

 studio@btdt.co.uk

 

 

© 2016 Pearse O'Halloran. Freelance Graphic Designer and Illustrator.

The Graphic Design of
Pearse O'Halloran.